E-commerce Manager
I scale e-shops to millions of revenues
We were chosen by:
How do I help?
✅ I advise what to invest in, how much and when.
✅ I create the strategy being responsible for the effects.
✅ I am an E-commerce Manager in the field of paid traffic sources, SEO, UX, UI.
The goals I achieve
✅ I increase revenue from paid and free traffic sources
✅ I get orders cheaper (increase in ROAS)
✅ I increase the average value of the basket, e.g. through cross-selling / up-selling
✅ I increase the transaction conversion rate, e.g. through UX / UI optimization, migration to another engine (e.g. Magento 2, PrestaShop, Shopify)
Campaigns for e-shops
As part of the E-commerce Manager service, we will run ads in selected tools:
Advanced data analytics
✅ I check all traffic sources
✅ I use the most adequate attribution models
✅ I unify conversion windows from different traffic sources
✅ I include assisted conversions
✅ I verify conversion paths
✅ I segment audiences
80% success fee
20% flat fee
Remuneration for the effect depends on increased revenues and ROAS, e.g.:
+ 5% from increased revenue when ROAS <1200%
+ 7% from increased revenue when ROAS => 1200%
Remuneration for creating and running campaigns is calculated separately.
ROAS is calculated from all paid traffic sources.
Assumptions for the E-commerce Manager function
- We determine the minimum ROAS from all traffic sources.
- We calculate the average value of revenues and the average basket of the last months.
- We adjust (decrease) the value of revenues by the value resulting from the increased, spent budget. We assume that revenues grow by X times in relation to costs – directly proportional to the budget for paid advertising campaigns (e.g. Google Ads, Meta Ads, Criteo, Microsoft Advertising).
- We measure revenue in Google Analytics or another analytics program.
- Revenues are adjusted (decreased) by the increase in the prices of goods.
- We do not adjust revenues for those from price reductions.
- Natural changes in the value of revenues resulting from seasonality are adjusted by the agreed percentage value.
- Services with a 6-month or longer payback period (e.g. SEO, engine/UX/UI) will not be included in the budget on the basis of which the ForPage remuneration is calculated, i.e. these costs will not be included in the costs being the basis for the calculation ForPage compensation or ROAS. A separate budget for “strategic” investments should be allocated for this purpose.
Reviews
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